When Should We Follow Up?

When should we follow up? As soon as possible - but not too soon!

One of the main things that's often done poorly in the networking world is the follow-up – or lack of it! And the reality is that it's so quick and easy to do!

The 48-Hour Rule

A good rule of thumb is to follow up within 48 hours of meeting someone. This timeframe is ideal because:

• The conversation is still fresh in both your minds
• It shows you're proactive and professional
• It's not so immediate that it seems desperate

How to Follow Up Effectively

Your follow-up message should be personal and reference something specific from your conversation. Generic messages are easily forgotten.

Include a clear next step or call to action. Whether it's scheduling a coffee meeting or connecting on LinkedIn, make it easy for them to respond.