
You see a networking event listed online. It runs from 10am to 12 noon. Two hours. That's manageable, right?
Well, not quite. Because a 2-hour networking event doesn't actually take 2 hours.
The Real Time Commitment
Let's break it down:
- Booking the event – finding it, registering, adding it to your diary
- Preparation – researching who's attending, setting goals for the event, preparing your introduction
- Travel – getting there and getting back
- The event itself – the advertised 2 hours
- Follow-up – connecting on LinkedIn, sending follow-up emails, booking coffee meetings
When you add all of that up, you're looking at closer to four hours of total commitment.
Why Does This Matter?
It matters because it affects how you plan your networking. If you think an event is "just 2 hours," you might overcommit. You might attend too many events and not leave enough time for the follow-up – which is arguably the most important part.
Making It Work
A realistic view of the time commitment helps you:
- Decide how often you can realistically attend events (weekly, bi-weekly, monthly?)
- Plan whether other tasks need to be delegated or adjusted
- Experiment with different event formats to find what works best for you
- Always maintain a realistic perspective on the time investment
The most successful networkers aren't necessarily the ones who attend the most events. They're the ones who make the most of the events they do attend – including what happens before and after.
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